“In today’s world, rife with post-pandemic recovery, geopolitical strife, and the push for sustainability, Jordan emerges as a prime investment destination. Its strategic position, solid institutional support, and economic resilience have propelled its tourism sector beyond its pre-pandemic stature in 2023, signaling robust growth and potential.”
Natalia Bayona,
Executive Director, UN Tourism.

“Tourism Doing Business – Investing in Jordan” is a valuable tool for investors and tourism experts who wish to gain deep knowledge about the sector’s performance and appealing investment opportunities.

The report highlights the country’s main strengths and attractions. These include more than 100,000 archaeological sites, 6 assets declared World Heritage sites by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and one of the new wonders of the world, a strategic location and robust infrastructure, emerging talent pool, supportive government policies, and a business-enabling investment ecosystem. These attributes make Jordan a promising destination for attracting tourists and formalizing investments in the tourism sector.

Read more in UN Website:
Investing in Jordan (unwto.org)